Do you konw why red iphone is just in china?


Do you konw why red iphone is just in china?

Apple's ruby red iPhone 7 will soon be available around the world. Each Special Edition (Product) RED iPhone 7 and 7 Plus shows with its color that the purchase of the phone helps generate funds for the fight against HIV/AIDs.


But in China, the picture is fuzzier.




There, where a red iPhone could a big seller for Apple (see China's flagculture), the company's online retail web site has no mention of (Product) RED or that proceeds from the sale of the red iPhone 7 and 7 Plus in China will help fund the fight against HIV and AIDS in sub-Saharan Africa via the Global Fund. (Apple has not disclosed what percentage of each phone's cost is donated to charity.)


AIDS and HIV are significant public health issues in China, which might make you think the Chinese government would rally behind (Product) RED and Apple's efforts.

"It is a big public health and social issue," said Hofstra University Asst. Professor Christina Wu, Ph.D., an expert on Chinese culture and society. In recent years, local charities and organizations have made progress in addressing the HIV/AIDs epidemic there. But, said Dr. Wu, " Officially and politically the government still has a very cautious approach."

Which may explain why Apple's marketing of the red iPhone differs so greatly between the U.S. online store and its Chinese counterpart.

Apple's Chinese web site has a Red iPhone splash screen very similar to the one for U.S. consumers — one might not even notice the relatively subtle differences. 

Both call the phone a "Special Edition" and feature the iPhone 7 and 7 Plus, their brushed aluminum backs gleaming in red. The translated black text above the phones on the Chinese site, also on a sea of red, says "iPhone 7 is now more red." On Apple's U.S. site, the splash says: "iPhone 7: Now in (Product) RED."

We looked at over a dozen other Apple country sites and saw virtually the same text over and over. All mention (Product) RED. China is the outlier.

Then there is the other, perhaps more subtle, difference. 

On the U.S. site, a click down to the the Red iPhone product page features a photo of the new iPhones. It shows two sets of iPhone 7 and 7 Plus devices. One pair partially covers the second pair so that we see all of the the red backs of both models. Each features the silver Apple logo and, near the bottom, "iPhone" and right below that "(Product) RED." The other pair of phones show the white fronts, but are mostly obscured by the phones in the foreground.


On Apple China's page, there's a similar product beauty shot, but it's the reverse image of the U.S. one. Instead of featuring the all-red aluminum backs, it incongruously shows the white fronts of both the iPhone 7 and 7 Plus and only a portion of the red backs. If "(Product) RED" appears on those devices, it's clearly hidden from view.








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